As a leading distributor of food and beverage products, Nectar has significantly amplified its commitment to brand building and marketing excellence in recent years. Through exponential increases in marketing investments, the company has solidified its reputation as a trusted partner for growing and nurturing FMCG brands on the local market.
Joe Cutajar, Head of Marketing at Nectar, explains the company’s strategic approach: “The growth in our marketing investments clearly demonstrates our dedication to brand building. We use a data-driven, integrated marketing approach that aligns our efforts with the brand guidelines provided by our partners. This strategy allows us to consistently deliver top results and enhance brand value for the diverse range of products in our portfolio.”
This increased investment has helped Nectar to build a powerful portfolio of market leaders, including Orbit chewing gum, Pfanner, Pata, Nestle Ice Cream, Aunt Mabel, Tyson, Gecchele, and many more. Key to this success is the company’s strategic use of a diverse media mix, including a strong TV presence on major stations and leading programs, alongside a robust digital media footprint.
The combination of a formidable sales force, state-of-the-art warehousing and distribution systems, and continuous, exponentially growing investments in marketing has made Nectar the partner of choice for FMCG brands seeking to achieve top-of-mind status in Malta. As the company continues to grow and innovate, Nectar’s commitment to marketing is expected to propel its partnerships with FMCG producers to new heights.
In an ever-evolving marketplace, Nectar’s steadfast commitment to brand building ensures that its partners can rely on the company to expertly navigate the challenges of marketing and distribution, driving sustained success for all parties involved.