Some brands belong to our history. They occupy a special position in the memory album. Scala is one of these brands. Scala first entered the homes of Italians with laundry soap in the 1950s – the days when our grandmothers lovingly washed the family’s clothes by hand.

Today Scala has grown up, facing the future with the launch of new, higher value added products to attract new, younger consumers with more specific needs and a green conscience. And Scala is thinking of the future of these new generations, with many lines using bottles made of 100% recycled PET and removing cardboard in favour of bundle packaging in flexible film, considerable innovations which led to Scala’s election as Product of the Year 2012.

Scala – a classic Italian brand that combines tradition and innovation.