Chewing gum is the second most consumed product in cars. A promotional campaign, co-funded by brand owners, Mars Incorporated and Nectar Limited, successfully branded this consumption pattern.
The effort helped both companies reach the marketing and sales objectives sought locally, in that it associated Orbit chewing gum with driving and increased sales of bottled gum considerably, compared to the same period last year. The core initiatives saw Orbit featured within key fuel stations, main retail outlets, Gozo channel vessels and Malta’s International Airport. Orbit was also heavily advertised during popular drive time radio shows and on main social media platforms.